The Secret

The Secret

Static Website :– A website that does not get updated regularly. Any updates must be done by a web designer or web developer.

Dynamic Website :– A website that uses a Content Management System to store content in a database and that can be easily changed and updated by a website owner.

HTML :- Hyper Text Markup Language – The programming “language” code that web pages are created from.

CSS :- Cascading Style Sheet – Applies formatting such as layout, colours and font sizes to an HTML page.

CMS :- Content Management System – A web application that allows you to easily update the content of your website without going back to a web developer. Content is usually stored in a database and served to the web browser upon demand.

Traffic :- The number of people visiting your website.

SERP :- Search Engine Results Page – The listings of web pages returned by a search engine after you have searched for a keyword or key phrase.

SEO :- Search Engine optimisation – Getting your website to rank higher on Google, Yahoo!, Bing and other search engines.

SEM :- Search Engine Marketing – Using paid adverts like Google AdWords to drive more people to your website.

PPC :- Pay Per Click – An online advert where you pay a small price to the advertiser every time a person clicks or sees the advert. This is part of SEM.

SMM :- Social Media Marketing – Using social media sites such as Facebook, Twitter, LinkedIn and YouTube to connect with customers and boost website traffic.

CRO :- Conversion Rate optimisation – Increasing the number of website visitors that complete (convert) a website goal such as subscribing to a mailing list or buying a product.

Front End :– Your website as it appears to visitors.

Back End / Admin Dashboard :– The content management system interface to your website.

PSD :- Photo Shop Document – A file containing your website design in graphical layers as produced by a web designer using the Adobe Photoshop application.

PDF :– Portable Document Format – A published document file containing text and images that cannot be changed without its source file.

JPG / JPEG :- Joint Photographic Experts Group – Often pronounced “Jay Peg”. A popular web graphics file format that uses compression to reduce file size at the expense of quality.

GIF :- Graphics Interchange Format – A popular web graphics file format that supports compression, transparency and animation.

PNG :- Portable Network Graphics – Often pronounced “Ping”. A newer web graphics file format that supports better compression, transparency and animation.

FTP :- File Transfer Protocol – A method of uploading and downloading files from a server on the Internet.

Meta Tags :– Part of the HTML code of a web page and were used in the 90′s by search engines to categorise web page content. The most import tags at the time were Keywords, Title and Description.
Meta Keywords :– List of keywords used to indicate what your web page is about. Used in SEO but no longer being used by Google to categorise web page content.

Meta Title :– Used in SEO to give our web page a title. It is not clear how important this is for search engine rankings.

Meta Description :– Used in SEO to give a short description of your web page. Google uses this to display a summary of your web page, underneath the title, in the search engine results page.

Analytics :– The Google Analytics application. It allows you to track website statistics such as number and country of visitors, search keywords used, top content etc.

Sitemap :– An index of all the pages that make up your website. Can be used visually and submitted to search engines.

Fixed Layout :– Your website has a fixed width. Resizing the browser makes no difference to the width or content inside your website.

Fluid Layout :– Your website has a relative width usually measured in percentages. As the web browser is re-sized, so is the width of your web page. The content will adjust to the new size.

Nav / Navigation :– The menu system used by your website. Most web sites have at least one primary navigation menu and several secondary or sub menus.

Breadcumbs :– A trail of where you are in the hierarchy of your website e.g. Home ► Blog ► Web Design ► Secrets
Hosting / Hosting Plan :– The rented space on Internet server where your website files live.


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